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Cyprus tourism organisation



The power of marketing by CTO

Cyprus Tourism Organisation (CTO) asks for extra €12m to boost tourist arrivals in Cyprus. CTO is seeking to beef up its promotion and advertising campaign for 2017 by asking for the government to cough up a further €12million to add to its €48m budget.

CTO officials are looking to strike while the iron’s hot following a record number of arrivals to the island this summer with pundits predicting a good summer for 2017 also.

According to reports in Phileleftheros, the request for the €12m cash boost has already been submitted to the relevant ministry and the CTO is currently await a response.

Despite all tourism operators in favour of such a move, CTO officials are bracing for resistance from the Finance Ministry following a recent circular from Finance Minister Harris Georgiades calling for a stringent tightening of the public purse in light of the current economic hardships still facing the island. This, in turn, could see the request end up at the cabinet.

The CTO is requesting the additional €12m for the purposes of more advertising, for specialised tourism and for quality improvements. But €9m of that cash will go towards marketing.

Tourism officials are also keen to move ahead with plans to promote winter tourism on the island and to put greater emphasis on attracting holidaymakers from destinations – where more direct flights are expected increase – such as Iran and China.

The Cyprus Tourism Organisation (CTO) is a semi-governmental organisation under the responsibility of the Ministry of Commerce, Industry and Tourism and was established and operates according to the provisions of the Cyprus Tourism Organisation Law of 1969 – 1999 and the related Regulation on Structure and Terms of Employment and Administration and Finance.

The Organisation’s objective according to the law is to organize and promote tourism within the Republic by using all possibilities and resources available. CTO is administrated by a nine-member Board of Directors and consists of the Director – General’s Office and four Departments:

  • Administration
  • Accounts and Registry Department
  • Tourist Organisation Department (Planning)
  • Promotion and Tourist Services Department.

CTO operates offices both in Cyprus and abroad. The Head Offices are based in Lefkosia (Nicosia) while there are Regional Offices in other cities and areas across the island – Lefkosia (Nicosia), Lemesos (Limassol), Larnaka (Larnaca), Agia Napa, Protaras, Pafos (Paphos), Kato Pafos (Kato Paphos), Larnaka Airport (Larnaca Airport), Pafos Airport (Paphos Airport), Lemesos Port (Limassol Port), Germasogeia, Platres and Polis Chrysochous. Moreover, Cyprus Tourism Organisation has active offices in fifteen major cities worldwide – London, Frankfurt, Berlin, Paris, Stockholm, Athens, Milan, Zurich, Amsterdam, Moscow, Tel Aviv, St. Petersburg, Warsaw, Dubai and Kiev.

Sources: In-Cyprus, European Office Cyprus, Visit Cyprus

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